Legacy

Lager.

LEGACY AUSTRALIA:

Legacy supports the families of fallen veterans, funded by thankful pub patrons. In recent years, however, Aussies had been turning a blind eye to charities asking for money.

So we created world-first taps that allowed patrons to thank veterans the Aussie way: by buying them a beer. Installed in pubs across the country, all the funds went straight to their families left behind.

See more of the campaign here.

Creatives: Charlie Dejean & Andrew Bao

Creative Director: Jack Delmonte

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