Legacy
Lager.
LEGACY AUSTRALIA:
Legacy supports the families of fallen veterans, funded by thankful pub patrons. In recent years, however, Aussies had been turning a blind eye to charities asking for money.
So we created world-first taps that allowed patrons to thank veterans the Aussie way: by buying them a beer. Installed in pubs across the country, all the funds went straight to their families left behind.
See more of the campaign here.
Creatives: Charlie Dejean & Andrew Bao
Creative Director: Jack Delmonte