Everyone should be seeing their optometrist annually, no matter how they feel about their eyesight. Healthy eyes need preventative wear, and corrected eyes need the newest stylish frames. But the 20% of Australians out there with an undiagnosed eye condition need something else: an eye test, eye scan, or professional eyecare.

So we made ads that changed depending on your eyesight. The artwork was a cross-disciplinary and multi-national effort between some of the world’s leading optometrists and artists.