Being one of the most secretive jobs out there, the fact that no one knew what a Navy Submariner did proved they were doing a great job… so it was up to us to do the same.

Instead of pulling back the curtain on a covert career, we embraced it with a nation-wide game of ‘Who am I?’. With dozens of cryptic clues spread across TVC/OLV, social and OOH, curious recruits got a taste of what they’d do as a Submariner: gather and decrypt secret intelligence.