Legacy Lager.

Legacy, a century-old charity dedicated to supporting struggling veterans' families, found itself with a struggle of its own. Despite Aussies being thankful for their veterans, donations just weren’t flowing like they used to. But here’s the thing: Aussies don’t give thanks with money… they give thanks with beer.

So we launched Legacy Lager, a world-first dry tap that allows patrons to buy a round of thanks for our fallen soldiers, with all funds going to their families left behind.

With a successful soft launch, the campaign is on the cusp of stretching nationwide with online films, posters and coasters showcasing heroic wartime stories.