Meet Younger You.

MONASH UNIVERSITY:

Would your younger self be proud of you?

It’s a question that’s impossible to answer. And that’s not just because as we grow older we lose grasp of our big childhood ambitions. It’s also because no one’s been able to even ask in the first place. Until now.

To show Monash University as the place to turn big ambition into action, we harnessed AI technology to bring students, academics, and alumni childhood selves to life to prove they’re making their younger selves proud.

Being a social experiment disguised as an interview, Monash loved the campaign so much that they wanted to do it again… and again… and again (until we pulled the plug at 9).

See more of the campaign here.

Creatives: Charlie Dejean & Andrew Bao

Creative Director: Jack Delmonte

Previous
Previous

Legacy Lager

Next
Next

The Reese's Shoey