Infantry Awaits.
ADF CAREERS:
It’s human nature to run from threat. But Infantry soldiers? They’re the kind that can’t help but run towards it.
Tasked to promote Infantry roles on a shoestring’s shoestring budget, we launched a social campaign showing Infantry as a rare breed of human that faces danger head on.
The campaign achieved the best engagement of any category-specific DFR YouTube video in the last few years.
Creatives: Charlie Dejean & Andrew Bao
Creative Director: Jake Barrow