This Is Creativity.

MONASH UNIVERSITY:

Sure, you know the value of creativity. But if you asked a high schooler preparing their university application, they’d dilute it to little more than artistic expression. And yet, creativity is so much more than that; when harnessed correctly, it’s the key to solving the world’s most pressing challenges.

From messy brainstorms and ponderous downtime to impactful expression and life-changing innovation, we made a films that showed Monash as a place where creativity is harnessed to make real world change.

See more of the campaign here.

Creatives: Charlie Dejean & Andrew Bao

Creative Director: James Wills

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