The Reese’s
Shoey.
THE HERSHEY COMPANY:
While America’s Reese’s is a global icon, they weren’t getting any love down under. But there is one extraordinary way that foreigners have earned the nation’s respect… doing a shoey. And with Harry Styles, Post Malone and Lizzo doing one (to name a few), it’s become the unofficial official rite of passage into Australia’s hearts and headlines.
So we performed the biggest shoey the country has ever seen, right in the heart of world-famous Bondi beach. And made of peanut butter and chocolate, it’s hard to argue it wasn’t the tastiest, too.
Creatives: Charlie Dejean & Andrew Bao
Creative Director: Jack Delmonte