The Kindness Factory has one simple mission: make the world a kinder place.

So we inspired Aussies to be kind with over 50 tongue-in-cheek (and hyper-contextualised) ‘Public Kindness Announcements’ across long-form print, radio, billboards, digital OOH, display, and more.

And with almost $5 million in (kindly) donated media nationwide, the good word was hard to miss.