MONASH UNIVERSITY:
This Is
Creativity.
Sure, you know the value of creativity. But if you asked a high schooler preparing their university application, they’d reluctantly dilute it to mere ‘artistic expression’. And yet, when harnessed correctly, creativity is the key to solving the world’s most pressing challenges.
From messy brainstorms and ponderous downtime to impactful expression and life-changing innovation, we made films that showed Monash as a place where creativity is harnessed to make real world change.
Creatives: Charlie Dejean & Andrew Bao
Creative Director: James Wills