AND
MORE…
11 ads later… and you’re still here. Nice.
This isn’t the part where I try show you more work. This is the part where I show my ambition.
Every piece you have just seen will end up here. Because for every time I raise the bar, I think only of one thing: “and more”.
ADF CAREERS:
BE THE
HERO.
Hollywood movies are quick to hero the infantry soldiers that shot down the enemy, the jet pilots that saved the day, and the ship captains that deterred yet another threat from our shores. But they’re only as good as the team behind them. And where’s their big blockbuster movie?
Promoted where Hollywood promotes their own movies, we created a set of faux cinema posters that hero the ADF roles that don’t get as much love… showing prospects that any ADF role is just as heroic as the next.
Creatives: Charlie Dejean & Andrew Bao
Creative Director: Robyn Bergmann
On Deck.
ADF CAREERS:
In our first month as creatives, we learned all the rules of Defence Force recruitment. In our second month, we broke every single one.
Despite a rigid government client, we broke formality, process and tone and sold in an MTV Cribs-style tour of a Navy ship and submarine (with Snoop Dogg as key reference) to demystify Navy life for potential candidates.
Creatives: Charlie Dejean & Andrew Bao
Creative Director: Kieran Moroney