The Reese's Shoey

Despite being a global icon, Reese’s wasn’t getting any love down under. But there is one extraordinary way foreigners have earned the nation’s respect…

We performed the biggest shoey the country has ever seen, right in the heart of world-famous Bondi beach. And made of peanut butter and chocolate, it’s hard to argue it wasn’t the tastiest too.

Case study:

Creative team: Charlie Dejean & Andrew Bao
Creative Director: Jack Delmonte