Reese’s (The Hersey Company)

The Reese's Shoey

Despite being a global icon, Reese’s wasn’t getting any love down under. But there is one extraordinary way foreigners have earned the nation’s respect: doing a shoey.


So we performed the biggest shoey the country has ever seen, right in the heart of world-famous Bondi beach. And made of peanut butter and chocolate, it’s hard to argue it wasn’t the tastiest too.



Case study:


Despite being a global icon, Reese’s wasn’t getting any love down under. But there is one extraordinary way foreigners have earned the nation’s respect: doing a shoey.


So we performed the biggest shoey the country has ever seen, right in the heart of world-famous Bondi beach. And made of peanut butter and chocolate, it’s hard to argue it wasn’t the tastiest too.



Case study: