Charlie
Dejean
Charlie
Dejean

Kindness Factory

Public Kindness Announcements

The Kindness Factory has one simple mission: to make the world a kinder place.


So, for the second year (shout out Tats & Taylor), we inspired Aussies to be kind with over 50 tongue-in-cheek (and hyper-contextualised) ‘Public Kindness Announcements’ across long-form print, radio, billboards, digital OOH, display, and more.



Case study:



Other highlights:






The Kindness Factory has one simple mission: to make the world a kinder place.


So, for the second year (shout out Tats & Taylor), we inspired Aussies to be kind with over 50 tongue-in-cheek (and hyper-contextualised) ‘Public Kindness Announcements’ across long-form print, radio, billboards, digital OOH, display, and more.



Case study:



Other highlights:












Creative team: Charlie Dejean & Andrew Bao
Creative Director: Jack Delmonte