Magnif-eye

Despite 90% of eye conditions being preventable with early detection, parents struggle to spot the early signs. But with every picture they take, they have unknowingly created a comprehensive biometric record of their child’s eye development.

So we unlocked the dormant dataset with a digital tool that scans for the signs invisible to the naked eye.

Case study:

Other hightlights:

Creative team: Charlie Dejean & Andrew Bao
Creative Director: Jack Delmonte
Executive Creative Director: Richard Williams