Legacy Lager

Legacy supports the families of fallen veterans, funded by thankful pub patrons. In recent years, however, Aussies had been turning a blind eye to charities asking for money.

So we created world-first taps that allowed patrons to thank veterans the Aussie way: by buying them a beer.

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Creative team: Charlie Dejean & Andrew Bao
Creative Director: Jack Delmonte
Executive Creative Director: Jake Barrow