Australian Navy (ADF Careers)
I am a Submariner
Being one of the most secretive jobs out there, the fact that no one knew what a Navy Submariner did proved they were doing a great job… so it was up to us to do the same.
Instead of pulling back the curtain on a covert career, we embraced it with a nation-wide game of ‘Who am I?’. With dozens of cryptic clues spread across TVC/OLV, social and OOH, curious recruits got a taste of what they’d do as a Submariner: gather and decrypt secret intelligence.
Hero film:
Other highlights:
Being one of the most secretive jobs out there, the fact that no one knew what a Navy Submariner did proved they were doing a great job… so it was up to us to do the same.
Instead of pulling back the curtain on a covert career, we embraced it with a nation-wide game of ‘Who am I?’. With dozens of cryptic clues spread across TVC/OLV, social and OOH, curious recruits got a taste of what they’d do as a Submariner: gather and decrypt secret intelligence.
Hero film:
Other highlights:
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