ADF Careers

Make Your Impact

I spent my formative years working on one of Australia’s biggest clients, climbing the ranks to end up the Navy’s lead creative team.

Here are my favourite three campaigns, sorted by scale.

I spent my formative years working on one of Australia’s biggest clients, climbing the ranks to end up the Navy’s lead creative team.

Here are my favourite three campaigns, sorted by scale.

Australian Navy

I AM A SUBMARINER

Being one of the most secretive jobs out there, the fact that no one knew what a Navy Submariner did proved they were doing a great job… so it was up to us to do the same.

Instead of pulling back the curtain on a covert career, we embraced it with a nation-wide game of ‘Who am I?’. With dozens of cryptic clues spread across TVC/OLV, social and OOH, curious recruits got a taste of what they’d do as a Submariner: gather and decrypt secret intelligence.

Hero film:

Other highlights:

Australian Army

MORE THAN "JUST A JOB"

When you’re paid to accomplish missions in the dead of the night, you’re part of a tight-knit specialist team that moves as one, and you have some of the most cutting-edge technology as part of your toolkit… it’s not “just a job”, it’s an ADF career.

Hero film:

Navy / Army / Air Force

ADF-TASKER

Getting into a good career has never been harder. Even ‘entry level’ jobs have impossibly high standards. But ADF Priority Roles don’t require any of that.

So we intercepted dead-end job seekers on AirTasker with exciting ADF careers that are anything but. None of which have any prerequisites (other than a yearning to make a bigger impact).

Case study: